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manifesto for change

we are the digital experience agency for changemakers

  • Breast Cancer Now
  • Woodgreen
  • Disaster Emergency Committee
  • The Zoological Society of London
  • Royal Academy
  • Historic Environment Scotland
  • Royal Collection Trust
  • The Trussell Trust
  • Generation Global

manifesto for change

we are the digital experience agency for changemakers

  • Breast Cancer Now
  • Woodgreen
  • Disaster Emergency Committee
  • The Zoological Society of London
  • Royal Academy
  • Historic Environment Scotland
  • Royal Collection Trust
  • The Trussell Trust
  • Generation Global

our commitment to inclusive experiences

This week marks Global Accessibility Awareness Day. Accessibility is ingrained in everything we do, from our approach to design and development, to the way we think about experiences, to the work we do with our clients to understand their audiences.

Did you know...

  • 9.8 million people identified as disabled in the 2021 census for England, that's 17.7% of the overall population.
  • In October 2023 the new Web Content Accessibility Guidelines (WCAG) 2.2 were released with 9 new success criteria.
  • The European Accessibility Act (EAA) is a new act to help ensure that European digital products are inclusive. From June 28, 2025, digital products and services will be required to conform with WCAG 2.1 level AA standards.

So what can you do?

  • Are your social posts accessible?

    We like to add image and video descriptions to all our social posts, read Accessible Social’s guidance on how to make social posts accessible.
  • Update your Accessibility Statement

    Detail your commitment to accessibility, define the actions you have taken and the areas you feel still need improvement. Follow the GOV.UK accessibility statement structure.
  • Check your colour contrast

    Ensure your brand colour contrast choices are accessible.
  • 11 things you can do today to improve your website’s accessibility

    Our Senior UX consultant, Keith Symonds, has defined 11 improvements you can make without a developer.

One of the most important foundations of our manifesto is to help our clients craft genuine inclusive experiences for their users. We’ve just launched our manifesto accessibility audit, which can help you assess how accessible your digital products or services are. If you have any questions, please get in touch with our Accessibility experts.

in restless pursuit of a better world

Imagine if the digital industry did things differently.

We've always believed there is a better way to do digital.

Our mission is to create safe, ethical and valuable digital experiences that work for everyone and do no harm. And to craft them in an authentically inclusive workplace that fosters connection, support and growth.

Our manifesto acts as a compass and a challenge. Its heart lies in setting the highest standards – not just for ourselves, but for everyone who shares our space, whether they're clients, collaborators, or competitors.

Welcome to our manifesto for change.

Let’s be the change we want to see! Our manifesto is here to be challenged and we invite that. It will need to adapt as the world around us continues to change and new opportunities and obstacles emerge.

We believe it sets us up to realise the full potential of digital as a force for good – but we can’t do it alone. If you’re aligned with our mission, please join us on the journey.

Imagine if we did all of this together?

Client Stories

Testimonials

[it] has been a seamless experience. They've consistently applied the user-experience principles we defined, adapted effortlessly to challenges, and been instrumental in transforming our use of digital.Lucy Southall, Head of Digital Transformation, Breast Cancer Now

They are comfortable with a client being closely involved in the process… always responsive and conscientious, I've felt part of the team, rather than kept at arm's length. Their approach to digital sustainability is thorough… ensuring that we made design and implementation decisions that reflected the values of our organisationWilliam Skellorn, Website Manager, Fauna & Flora

One of the best things about working with you is that you have actually shown us how to work. We have recently been developing a new organisation strategy, and we have implemented so much of how we worked with you in this. That’s what true partnership is. You didn’t just leave us behind, you developed us, and the rewards we are now reaping are significant.Louise Lane, Chief Marketing Officer, UNICEF UK

thinking

about manifesto

We are the digital experience agency for changemakers. We are committed to delivering purposeful and positive impact for people, planet and society, in restless pursuit of a better world.

We take pride in creating award-winning digital experiences, products and services that are measurably ethical, inclusive, accessible, sustainable and joyful. Our changemaker clients include UNICEF UK, Breast Cancer Now, The Trussell Trust, Woodgreen, The Royal Academy of Arts, Zoological Society London, The University of Edinburgh and Historic Environment Scotland.

Part of the TPXimpact group (a Certified B Corporation™), we are a team of 130 creatives, technologists and strategists.