Don't let AI deadlock stall your mission
Introducing AI Wayfinder: AI strategy & roadmap for purpose-led organisations
Most purpose-led organisations are caught between scattered AI pilots and strategic paralysis. AI Wayfinder breaks the deadlock. In just 10 weeks, we move you from high-level aspiration to a responsible, actionable roadmap. By embedding robust ethics and governance at the core of your strategy, we ensure AI isn’t just a tool, but a genuine mission multiplier.
Explore the 10-week roadmap
See how we bridge the gap from AI aspiration to action.
Read the case study
Read how we helped Blood Cancer UK turn AI into a mission multiplier.
Watch our partner interview
Hear directly from Ben Sykes, Head of Digital, Data and Innovation at Blood Cancer UK on how they navigated the "strategic paralysis" of AI.
Digital transformation through doing
Transformation isn’t just a buzzword for us. We roll up our sleeves and make it happen.
We design and deliver digital experiences that go further leveraging the latest technology, your data, fresh ways of working, and thoughtful experimentation to achieve results.
We believe the best way to learn is by doing. That’s why every project is a chance to discover what’s possible, build something meaningful, and create lasting value.
How we help
Strategic consulting
Strategic consultingCX and engagement
CX and engagementBreakthrough digital products and services
Breakthrough digital products and servicesTransformational technology, data and AI
Transformational technology, data, and AI
Client stories
BACP digital transformation: Year One lessons
Co-designing a data led, supporter centric strategy
Building a 5-year development and fundraising strategy to grow reach and impact
Driving transformation through audience-led agile marketing
Closing the strategy-to-execution gap: from siloed culture to audience-led organisation.
Driving inclusive housing with digital accessibility
A full site audit and 105 fixes improved accessibility for users who have a disability.
Unifying 3 million heritage records with digital transformation
Modern cognitive search brings 3 million archive records into one unified discovery experience.
Using AI search to enhance resource discovery
Website search abandonment reduced by connecting members directly to vital resources.
Accelerating Zakat donations with AEO
Answer-led content strategy and AEO transformation for the charity sector
Legacy website, new brand: a cost-effective digital transformation story
A lean digital refresh powered by smart, accessible design.
Responsible AI strategy and roadmap for a vital cancer research and support charity
From uncertainty to actionable AI adoption strategy - a practical AI roadmap to scale mission impact
Turning service users into engaged donors with data-driven personalisation
manifesto partnered with RNIB to transform their customer journey, turning service users into engaged donors.
Testimonials
[it] has been a seamless experience. They've consistently applied the user-experience principles we defined, adapted effortlessly to challenges, and been instrumental in transforming our use of digital.
Lucy SouthallHead of Digital Transformation, Breast Cancer Now
They are comfortable with a client being closely involved in the process… always responsive and conscientious, I've felt part of the team, rather than kept at arm's length. Their approach to digital sustainability is thorough… ensuring that we made design and implementation decisions that reflected the values of our organisation
William SkellornWebsite Manager, Fauna & Flora
One of the best things about working with you is that you have actually shown us how to work. We have recently been developing a new organisation strategy, and we have implemented so much of how we worked with you in this. That’s what true partnership is. You didn’t just leave us behind, you developed us, and the rewards we are now reaping are significant.
Louise LaneChief Marketing Officer, UNICEF UK
Thinking
Beyond the hype: How higher education navigates search, structure, and human trust in the age of AI
Hugh James reflects on the digital panel he recently moderated at the Scottish Web Folk conference
Is the future of supporter experience agentic?
Discover how agentic AI can reshape charity fundraising in Lou Barton’s Conscious AI Summit talk.
Inside UMBUK26: Highlights, AI workflows, and Umbraco Automate
Key highlights from UMBUK26, covering Umbraco Automate, AI code quality, performance, and search.
Tap to give: the charity guide to mobile first giving
Discover how charities can drive growth and keep supporters by adopting a mobile-first giving strategy.
The Hidden Cost: what every level of an organisation can do about it
Unseen digital work is driving burnout. Discover practical ways every level can take action.
How to choose the right martech stack for purpose-led organisations
A guide on auditing, selecting, and aligning marketing tech with audience needs to drive change
Introducing our new Chief Executive Officer, Louise Lai
We are delighted to announce the appointment of Lou Lai as our new Chief Executive Officer, following the departure of Managing Director, Rebecca Hull.
The martech strategy gap: Why purpose-led organisations need more than new tools
Bridge the martech strategy gap: start with the change you want to make, not new tools.
Uncovering the hidden cost: Digital labour that’s burning out the culture sector
Key insights from our webinar on hidden digital work and burnout in the culture sector
Navigating AI, strategy, and skills: Key large charity takeaways from the Charity Digital Skills Report
Lou Lai & Zoe Amar unpack key AI and strategy insights from the Charity Digital Skills Report.
Get in touch
We’re building a better future for people, places and the planet. If you need support to solve your organisation’s biggest challenges we’d love to help.
Email us at [email protected] or use the form below.