What does The European Accessibility Act (EAA) new legislation mean for the UK?
by Rachael SutherlandWith a noticeable and positive shift in importance in web accessibility, The European Accessibility Act (EAA) has provided a new act to help ensure European digital products are inclusive.
7 principles for smarter, more impactful email journeys
by manifestoOptimising email customer journeys can create better experiences, boost engagement, drive revenue, and build lasting customer relationships, we share 7 principles to help you get started.
Unlock Scotland’s past with trove.scot: a new digital gateway to history
by manifestoScotland’s history is now just a click away. trove.scot, a revolutionary new digital platform from Historic Environment Scotland (HES), has launched today—bringing together millions of records, images, videos, and archives into a single, intuitive experience.
Reimagining the family experience: unlocking visitor numbers through data and digital
6-minute readHow can attractions and cultural spaces evolve their digital strategies to meet the needs of the family market and unlock exciting new growth opportunities?
Meta ads are going to get more expensive: why CRO is essential for charities in 2025
by Phil AistonThe rising cost of meta ads, why it’s a problem for nonprofits and what actions you can take to optimise your CRO.
Ready for 2025? Here’s what will shape digital experiences this year
7-minute readDrawing on insights from some of the bright minds at manifesto, we’ve identified the trends that will shape digital experiences across the sectors we work in 2025.
helping a non-animal research charity to refine its visual identity
by manifestoReplacing Animal Research (formerly known as FRAME) has a vibrant new visual identity to support its brand transformation.
Tech (might) save us - a low carbon approach to digital
by manifestoSustainabilityIntroducing the manifesto digital sustainability audit.
Introducing Object Oriented User Experience (OOUX)
by Kate RedfernA UX methodology that can help demystify the complexity of personalisation and create experiences that are sensitive and responsive to your audience's needs.
Tracking digital performance: Beyond Google Analytics
by Gabi MamońMembership and Visits Strategy Lead, Gabi Mamoń explores data analytics alternatives to Google Analytics and the benefits these can have for your business.