Google AI mode and how to prepare for it
23/05/2025This week Google announced big developments with AI-driven search. Lou Barton considers what this will mean for marketers as content discovery becomes even more personalised...
Accessibility: what does it take to meet the gold standard?
by Emily Vuagniaux15/05/2025WCAG accessibility guidelines are a great place to start on your accessibility journey and striving for the gold standard will mean your products and services are accessible to a broader range of people. UX consultant and manifesto Accessibility Champion Emily Vuagniaux breaks down simple ways to meet triple A standard in your digital estate.
Start here: digital marketing prioritisation when everything feels urgent
by Phil Aiston02/05/2025A prioritisation framework can help stretched teams uncover what matters, and act as a tool to shape conversations around shifting priorities. Phil Aiston explains more...
11 things you can do today to improve your website’s accessibility
by Keith Symonds02/12/2024•6-minute readTuesday 3 December marks International Day of Persons with Disabilities.
6 ways to reduce website carbon emissions with design
by Alan Sparkes22/04/20256 practical, achievable strategies you can implement today to drastically reduce the carbon footprint of your websites, improving their performance and efficiency, without sacrificing user experience or aesthetic appeal.
Tidy tech: 5 ways to clean up your personal digital footprint
by Dominika Cechova25/04/2025Our Planet Squad collate the ways they're reducing their personal digital carbon footprint.
Tech (might) save us - a low carbon approach to digital
by manifesto02/09/2024SustainabilityIntroducing the manifesto digital sustainability audit.
7 principles for smarter, more impactful email journeys
by manifesto21/02/2025Optimising email customer journeys can create better experiences, boost engagement, drive revenue, and build lasting customer relationships, we share 7 principles to help you get started.
What does The European Accessibility Act (EAA) new legislation mean for the UK?
by Rachael Sutherland07/03/2025With a noticeable and positive shift in importance in web accessibility, The European Accessibility Act (EAA) has provided a new act to help ensure European digital products are inclusive.
Reimagining the family experience: unlocking visitor numbers through data and digital
19/02/2025•6-minute readHow can attractions and cultural spaces evolve their digital strategies to meet the needs of the family market and unlock exciting new growth opportunities?
Unlock Scotland’s past with trove.scot: a new digital gateway to history
by manifesto19/02/2025Scotland’s history is now just a click away. trove.scot, a revolutionary new digital platform from Historic Environment Scotland (HES), has launched today—bringing together millions of records, images, videos, and archives into a single, intuitive experience.
Ready for 2025? Here’s what will shape digital experiences this year
23/01/2025•7-minute readDrawing on insights from some of the bright minds at manifesto, we’ve identified the trends that will shape digital experiences across the sectors we work in 2025.