Our Power, Our Planet - reducing digital emissions
It’s Earth Day this week.
This year’s theme is Our Power, Our Planet. Everyone around the globe is invited to unite behind renewable energy and to triple the global generation of clean electricity by 2030. The digital industry has a big role to play in these achievable goals.
Simple steps include reducing the size of images on your website. Bigger, more impactful steps, include moving your website hosting to providers that use renewable energy.
It’s also a good time to think about ways to reduce our energy and resource consumption. While AI appears to have good potential in finding new solutions to humanity’s biggest challenge, it does so at a huge emissions cost – every AI interaction fuels demand for electricity and water.
Did you know...
Some stats to consider
- It’s been predicted digital could cut emissions in high- emitting sectors like energy, materials, and transportation by 20%, however a balanced approach will be needed (Source)
- Electricity demand from AI-optimised data centres is projected to more than quadruple by 2030 (Source)
- ChatGPT-4 model to generate a 100-word email alone sweats off more than an Evian bottle’s worth of water (519 millilitres) (Source)
So what can you do?
Tech (might) save us - a low carbon approach to digital
Learn more about how to understand the impact of your digital estate.
Get inspired by the Climate Group
Learn about how the Climate Group partnered with manifesto to reduce their website emissions by 50%
Pledge your own Earth Day action
Planning to roll out your own website sustainability statement? Shifting your hosting to a provider using renewable energy? Use the Earth Day resources to make your pledge and encourage others to get involved.
If you don’t know where to start or would like to get a benchmark on the impact of your digital estate, we’d be happy to help with that. Drop us a line and a member of the team will come back to you shortly.
in restless pursuit of a better world
Imagine if the digital industry did things differently.
We've always believed there is a better way to do digital.
Our mission is to create safe, ethical and valuable digital experiences that work for everyone and do no harm. And to craft them in an authentically inclusive workplace that fosters connection, support and growth.
Client Stories
Partnering to deliver digital unification
with Breast Cancer NowDriving a 53% increase in participation through digital transformation for Breast Cancer Now.
Enterprise-scale digital transformation
with University of EdinburghHelping the University of Edinburgh to redefine its digital estate, creating a central web service that meets the needs of both students and staff.
Doubling charitable donations with a powerful new website
with UNICEF UKHow we helped UNICEF UK receive more donations than ever before with an immersive, user centred website
Climate action through a sustainable web build
with Climate GroupSustainabilitySupporting the Climate Group to reduce their website emissions by 50% with an end to end sustainable website build.
Testimonials
[it] has been a seamless experience. They've consistently applied the user-experience principles we defined, adapted effortlessly to challenges, and been instrumental in transforming our use of digital.
Lucy SouthallHead of Digital Transformation, Breast Cancer Now
They are comfortable with a client being closely involved in the process… always responsive and conscientious, I've felt part of the team, rather than kept at arm's length. Their approach to digital sustainability is thorough… ensuring that we made design and implementation decisions that reflected the values of our organisation
William SkellornWebsite Manager, Fauna & Flora
One of the best things about working with you is that you have actually shown us how to work. We have recently been developing a new organisation strategy, and we have implemented so much of how we worked with you in this. That’s what true partnership is. You didn’t just leave us behind, you developed us, and the rewards we are now reaping are significant.
Louise LaneChief Marketing Officer, UNICEF UK
Thinking
6 ways to reduce website carbon emissions with design
by Alan Sparkes6 practical, achievable strategies you can implement today to drastically reduce the carbon footprint of your websites, improving their performance and efficiency, without sacrificing user experience or aesthetic appeal.
What does The European Accessibility Act (EAA) new legislation mean for the UK?
by Rachael SutherlandWith a noticeable and positive shift in importance in web accessibility, The European Accessibility Act (EAA) has provided a new act to help ensure European digital products are inclusive.
7 principles for smarter, more impactful email journeys
by manifestoOptimising email customer journeys can create better experiences, boost engagement, drive revenue, and build lasting customer relationships, we share 7 principles to help you get started.
Unlock Scotland’s past with trove.scot: a new digital gateway to history
by manifestoScotland’s history is now just a click away. trove.scot, a revolutionary new digital platform from Historic Environment Scotland (HES), has launched today—bringing together millions of records, images, videos, and archives into a single, intuitive experience.
Reimagining the family experience: unlocking visitor numbers through data and digital
6-minute readHow can attractions and cultural spaces evolve their digital strategies to meet the needs of the family market and unlock exciting new growth opportunities?
Meta ads are going to get more expensive: why CRO is essential for charities in 2025
by Phil AistonThe rising cost of meta ads, why it’s a problem for nonprofits and what actions you can take to optimise your CRO.
Ready for 2025? Here’s what will shape digital experiences this year
7-minute readDrawing on insights from some of the bright minds at manifesto, we’ve identified the trends that will shape digital experiences across the sectors we work in 2025.
Get in touch
We’re building a better future for people, places and the planet. If you need support to solve your organisation’s biggest challenges we’d love to help.
Email us at hello@manifesto.co.uk or use the form below.