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manifesto for change

we are the digital experience agency for changemakers

  • Breast Cancer Now
  • Woodgreen
  • Disaster Emergency Committee
  • The Zoological Society of London
  • Royal Academy
  • Historic Environment Scotland
  • Royal Collection Trust
  • Trussell
  • Generation Global

manifesto for change

we are the digital experience agency for changemakers

  • Breast Cancer Now
  • Disaster Emergency Committee
  • Royal Academy
  • Royal Collection Trust
  • Generation Global
  • Woodgreen
  • The Zoological Society of London
  • Trussell
  • Historic Environment Scotland

Our Power, Our Planet - reducing digital emissions

It’s Earth Day this week. 

This year’s theme is Our Power, Our Planet. Everyone around the globe is invited to unite behind renewable energy and to triple the global generation of clean electricity by 2030. The digital industry has a big role to play in these achievable goals.

Simple steps include reducing the size of images on your website. Bigger, more impactful steps, include moving your website hosting to  providers that use renewable energy.

It’s also a good time to think about ways to reduce our energy and resource consumption. While AI appears to have good potential in finding new solutions to humanity’s biggest challenge, it does so at a huge emissions cost – every AI interaction  fuels demand for electricity and  water.

Did you know...

Some stats to consider

  • It’s been predicted digital could cut emissions in high- emitting sectors like energy, materials, and transportation by 20%, however a balanced approach will be needed (Source)
  • Electricity demand from AI-optimised data centres is projected to more than quadruple by 2030 (Source)
  • ChatGPT-4 model to generate a 100-word email alone sweats off more than an Evian bottle’s worth of water (519 millilitres) (Source)

So what can you do?

Tech (might) save us - a low carbon approach to digital

Learn more about how to understand the impact of your digital estate.

Get inspired by the Climate Group

Learn about how the Climate Group partnered with manifesto to reduce their website emissions by 50%

Pledge your own Earth Day action

Planning to roll out your own website sustainability statement? Shifting your hosting to a provider using  renewable energy? Use the Earth Day resources to make your pledge and encourage others to get involved.

If you don’t know where to start or would like to get a benchmark on the impact of your digital estate, we’d be happy to help with that. Drop us a line and a member of the team will come back to you shortly.

in restless pursuit of a better world

Imagine if the digital industry did things differently.

We've always believed there is a better way to do digital.

Our mission is to create safe, ethical and valuable digital experiences that work for everyone and do no harm. And to craft them in an authentically inclusive workplace that fosters connection, support and growth.

read our manifesto

Client Stories

Testimonials

[it] has been a seamless experience. They've consistently applied the user-experience principles we defined, adapted effortlessly to challenges, and been instrumental in transforming our use of digital.

Lucy SouthallHead of Digital Transformation, Breast Cancer Now

They are comfortable with a client being closely involved in the process… always responsive and conscientious, I've felt part of the team, rather than kept at arm's length. Their approach to digital sustainability is thorough… ensuring that we made design and implementation decisions that reflected the values of our organisation

William SkellornWebsite Manager, Fauna & Flora

One of the best things about working with you is that you have actually shown us how to work. We have recently been developing a new organisation strategy, and we have implemented so much of how we worked with you in this. That’s what true partnership is. You didn’t just leave us behind, you developed us, and the rewards we are now reaping are significant.

Louise LaneChief Marketing Officer, UNICEF UK

Thinking

Get in touch

We’re building a better future for people, places and the planet. If you need support to solve your organisation’s biggest challenges we’d love to help.

Email us at hello@manifesto.co.uk or use the form below.