Winning an Acquia Engage Award with Parkinson’s UK
It gives us great pleasure to announce that our work with Parkinson’s UK on the We Won’t Wait campaign, featuring a microsite which offered users the chance to create personalised video messages, has won an Acquia Engage Award in the nonprofit category.
Acquia provides the leading cloud platform for building, delivering and optimising digital experiences using the Drupal content management system. The Acquia Engage Awards showcase the amazing digital experiences that Acquia’s partners and customers are building.
This year’s awards saw judges combing through over 200 nominations, 80 of which demonstrated a sufficiently advanced level of visual design, functionality, integration and overall experience to make it to the final round.
We Won’t Wait was the first integrated fundraising campaign from Parkinson’s UK. Running during and after this year’s Parkinson’s Awareness Week, the campaign, which Manifesto helped design and launch, aimed to raise awareness of some of the lesser-known aspects of the brain condition and raise vital funds to support the organisation’s ambitious research strategy.
The campaign inspired over 500,000 supporter actions by empowering those affected to tell their own stories via personalised video technology.
Here’s Manifesto CEO Jim Bowes on the win:
“For us, the Parkinson’s UK brief was a fantastic opportunity to enable core supporters to tell their own stories to a wider audience. The result was a highly emotive campaign that used personalised video to empower those affected by Parkinson’s both directly and indirectly.”
David Salmon, Marketing Manager at Parkinson’s UK, had this to say:
“Marking 200 years since the identification of Parkinson’s, our We Won’t Wait fundraising campaign needed to tell the modern-day story of people with Parkinson’s – portraying the urgent need for better treatments and a cure. Manifesto understood the significance of this brief and worked closely with our team to create a unique campaign that not only represented the needs of people affected by the condition, but also gave them the opportunity to express their own feelings using easily sharable personalised video content.”
While Joe Wykes, senior vice president of global channels and commerce at Acquia, testified to the high standard of entries:
“We congratulate Manifesto and Parkinson’s UK and all of this year’s finalists and winners. This was by far the most competitive award program to date, and we’re proud to celebrate the collective results of your work.”