Thinking

The soft opt-in: the door’s open - walk through with purpose

The extension of soft opt-in regulations to UK charities represents one of the most significant opportunities for supporter relationship-building in years. But like any good journey, this one must start with empathy, not asks.

Building an easy to navigate, accessible digital experience for NHS professionals

manifesto becomes an Umbraco Platinum Partner

We recently achieved Umbraco Platinum Partner status. Chief Technology Officer, John Ennew explains how this will benefit our clients and partners.

Codegarden 2025: the highlights

The manifesto tech team joined Codegarden 2025 to learn about the latest Umbraco developments and best practice.

Future-ready, emotionally intelligent, and authentically researched: notes from UX London 2025

UX Consultant Emily Vuagniaux attended UX London's discovery day in June and shared some of her insights from the day.

Plan early, raise more: why June is the smartest time to craft your Christmas appeal

For charities who rely on end of year giving, early planning ensures your campaign can fly during the festive period

Our highlights from Acquia Engage London

How do you drive transformative digital strategies and achieve your business goals? That was the big question at Acquia Engage London this year. An event packed with tech and marketing insights, no matter which tech platforms you work with.

The importance of donor first communications

Sharing inspiring examples of best practice from organisations like Trussell, RSPB, RNIB and Mind, Digital Marketing Operations Lead, Kayley Dempsey talks through her top tips for effective donor-first communications.

Connecting the dots: a practical guide to CRM integrations

Chief Technology Officer John Ennew explores how to make the complex achievable, unpacking the processes and thinking needed for effective CRM integration that drives growth, business efficiency, and smarter use of data.

Google AI mode and how to prepare for it

This week Google announced big developments with AI-driven search. Lou Barton considers what this will mean for marketers as content discovery becomes even more personalised...

Accessibility: what does it take to meet the gold standard?

WCAG accessibility guidelines are a great place to start on your accessibility journey and striving for the gold standard will mean your products and services are accessible to a broader range of people. UX consultant and manifesto Accessibility Champion Emily Vuagniaux breaks down simple ways to meet triple A standard in your digital estate.

Start here: digital marketing prioritisation when everything feels urgent

A prioritisation framework can help stretched teams uncover what matters, and act as a tool to shape conversations around shifting priorities. Phil Aiston explains more...