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Empowering efficiency and income through a transformative martech strategy

with Save the Children UK

Significant time saving potential

Reduced manual processes could empower teams to focus on innovation

Improved supporter retention

Modernised systems can create a unified, personal supporter experience

With a new fundraising strategy setting ambitious growth targets, Save the Children partnered with manifesto to develop a transformative martech strategy. The strategy will equip it with new modern technology and processes that will reduce costs while empowering marketeers to deliver unified personalised supporter experience.

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Challenge

Save The Children UK’s existing marketing technology ecosystem failed to meet evolving supporter expectations, resulting in missed opportunities for growth and engagement. It sought a partner to address these challenges by creating a scalable marketing technology strategy to modernise operations, integrate technology, and build governance frameworks. Our strategy seeks to align leadership and foster collaboration with a roadmap designed to deliver on these ambitions, ensuring a more sustainable and impactful future.

 

Solution

The manifesto team undertook a thorough review of all Save the Children’s current marketing technology operations which included; reviewing strategic documents, surveying over 250 supporters, in-depth interviews with supporters, competitor analysis and a review of tech vendors.

From this insight, manifesto proposed a three-year roadmap, focusing on process, people, and platform transformation. Year 1 will see cost savings, with no reduction in capabilities, with the migration to a Global CMS while a new role focused on marketing operations will streamline processes, reduce silos and enable data-driven decisions. Year 2 would see a transition to modern marketing technology and DXP solutions implementing a low/no-code Customer Engagement Platform. In Year 3 scaled technology and capabilities based on insights from the preceding phases.

MACH architecture and integration of tools like Salesforce and FinDock can enhance data flow and operational efficiency while new co-designed processes will empower cross-functional squads, breaking silos and enabling personalised supporter journeys. 

 

Impact 

manifesto delivered a scalable marketing technology framework that addressed immediate inefficiencies and future-proofed Save The Children UK’s marketing technology. By empowering teams with cutting-edge tools and fostering a supporter-centric culture, this strategy will enable:

  • Enhanced supporter retention through personalised experiences.
  • Streamlined operations reducing costs and manual errors.
  • Growth in revenue via data-driven decisions and targeted marketing. This transformation will position Save The Children UK as a sector leader in supporter engagement and innovation.

We are currently delivering Year 1 of this strategy and will update on progress as the project develops.