Event: Crafting content for impactful campaigns and user driven services

The latest phase of the digital revolution has left us all desperate to produce compelling original content – but why? What role does content play in creating campaigns with impact or in developing digital services which meet the needs of users; how do we set about making it; and what other ingredients do we need to support it? Join us for an evening of presentations and discussion about using content to create social value.

When and where

Thursday 14th April, 6.30pm

Manifesto Digital, 1st Floor Gensurco House, 52-54 Rosebery Avenue, London EC1R 4RP [Map]

On the night

We’ve lined up three very exciting speakers from the worlds of charity and content production, each of whom will present for about 20 minutes.

Emma Sheppard, Head of Brand and Communications, St John Ambulance

The Chokeables was a St John Ambulance campaign aimed at addressing the worrying fact that four fifths of parents wouldn’t know what to do if they witnessed their own child choking. A star-studded ad was the centrepiece of the campaign but it’s very rarely content alone that makes a campaign a success. Hear how SJA’s research informed their strategy, why a shift in tone was needed, the importance of integration and how The Chokeables ultimately helped save the lives of at least 45 babies.

Beatrice Karol Burks, Chief Digital Officer, Citizens Advice

Citizens Advice has recently taken a new approach to digital advice, moving away from a top down content plan towards content based on what clients and advisors actually need. This transformation has entailed user experience researchers recruiting a veritable army of testers and Super Testers from across the organisation. In this talk Beatrice will share insights and learnings from CAB’s journey so far.

Al Hutchison, Motion Content Director, Manifesto Digital

Godfather of modern marketing Seth Godin once said that content marketing is the only marketing left. This statement feels especially relevant in the third sector, where pressure on fundraisers from the media and government have crescendoed recently. Al will talk about how content can be used to better tell the important stories at the core of charity brands and help rebuild trust in the charity sector. He’ll also share some tips on how to do it.

There will, of course, be an opportunity to ask questions of each speaker after their talks and a chance for more general discussion at the end. We’ll also be inviting attendees to Tweet along using the hashtag #charitycontent

Cakes and drinks as standard.

Book your place

Due to limited space and high demand this charity event is only open to those who work in a charity. If you work for an organisation that is not a charity we ask you kindly to consider this.

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