How to build an engaged community using video content
Wednesday 15 November 2017 from 6:30 pm - 9:00 pm
Every day we are faced with a vast array of video content, from more traditional formats such TV ads and movie trailers, to those highly annoying adverts that interrupt your Youtube videos. But it’s the space in-between that’s most interesting right now: the video content from Vice, or The Guardian that we’re actively choosing to engage with and populate our Facebook feeds with.
By occupying the space surrounding your brand you can create a content ecosystem which builds and engages your community, and fosters brand champions. Think makeup tutorials for cosmetic brands, fitness tip videos for sportswear brands, mini documentaries for important causes. But how and where do you start with video content?
Join us in the Manifesto studio, where we will be examining the best in video content creation, and the methods used to engage communities. We’ll share how we achieve this with our clients, and how they go on to produce further compelling content to keep growing and engaging their audiences.
On the night
Al Hutchinson, Manifesto’s Motion Content Director will be opening with inspiring ideas which showcase where things are heading in the video content space. Phil Aiston, Manifesto’s Client Strategist, will be showing you ways to best promote your video content, putting it in front of the right audiences at the right times to create awareness of and engagement with your brand. Plus we will also be joined by Marta Sala Font, Digital Video Specialist at Unicef UK.
Who is it for
If you work in the marketing, brand and content space, or are reading this thinking ‘we should be doing that’ then it’s a good sign you probably should be! Please sign up via the Eventbrite link below (it helps us order the correct amount of beer and wine!)
How to book