Every Christmas, millions of us collectively sigh as we agonise over the annual dilemma of the Secret Santa gift.
Last Christmas, an estimated 103,000 tonnes of plastic waste came out of Santa's sack and went straight into the trash. That's an estimated 20% of gifts - some 120m items - headed for landfill on Boxing Day.
This Christmas, we're doing things differently. We're ditching the annual dash during our lunch break, for that hastily thought out gift that two thirds of us wish we hadn't received.
Instead, we're choosing to spend that time and energy enjoying the company of our friends, families and colleagues.
Isn't that what Christmas is all about anyway?