santa's little helper case study

Inspiring new supporters with personalised experiences

Campaign: Content and experience management, Marketing automation and personalisation | Experience: Motion and immersive content

To engage new supporters with their cause, Manifesto helped Unicef UK develop an interactive Christmas-themed adventure for children. Making use of personalised video to entertain and educate about Unicef’s vital work in emergencies around the world, the campaign also captured the details of sympathetic parents.

Engaging new support to help protect children in danger

To fund Unicef’s vital work around the world protecting children from violence, disease,hunger and the chaos of war and disaster, Unicef UK needs to inspire a number of new supporters every year.

Delivering personalised experiences to deepen engagement with the cause

Manifesto collaborated closely with Unicef UK and campaign designers Open Creates to build digital experiences for two audiences: adults who were purchasing letters from Santa for their young children; and a game for children who’d received the letter.

The game, featuring Santa and making use of personalised video, culminated in sending a virtual gift to a child in danger in another part of the world, educating the child about Unicef’s vital work in emergencies. The sign-up process captured the details of potential new supporters.

Enhancing and optimising the campaign to boost performance

Working with Unicef UK to improve and enhance the campaign over three years, Manifesto helped capture the details of over 12,000 potential new supporters in 2017 – a vital source of future revenue to help fund the charity’s vital work in 190 countries around the world.

 

15,000+

registrations

12,000+

new leads

76%

conversion rate

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