Charting a digital roadmap through design sprints

Manifesto’s innovation hub, Future Foundry, brought together a number of key stakeholders from the National Trust in a Design Sprint process to build a high-level digital road map for 2020–2025. Facilitating the team’s collaboration over an intense three-day period which took in organisational context, known initiatives, and trends in the digital world, we helped produce a new vision for digital, mapping out key projects and recommending enabling activities.

Using digital to improve accessibility and relevance

The National Trust, aware that they must continue to refine their digital offerings to thrive in an era of unprecedented change, were keen to initiate a conversation about their plans for the near future. They needed help clarifying their challenges, opportunities and goals for digital initiatives between 2020 and 2025, with a renewed focus on making the Trust more accessible, relevant and contemporary.

We brought together a number of key stakeholders from the National Trust to participate in a Design Sprint process, facilitating the team’s collaboration over an intense three-day period which took in organisational context, known initiatives, and trends in the digital world to build a high-level digital road map for 2020 – 2025. This roadmap  cascades down from an overarching mission into specific goals and themes for each year. It sets out activities for supporting the current portfolio of products, for core projects and initiatives, and for innovation projects.

The new digital roadmap provides a high-level view of the possible shape of digital projects at the National Trust between 2020 and 2025. Over the coming months, this vision will be tested, iterated and challenged to build a robust view of the period and guide the organisation on a path of dual transformation – where equal effort goes into enabling efficiency in core operations on one hand, and enhancing tomorrow’s visitor experience on the other.

Kjell Eldor, Product and Innovation Lead at Manifesto’s Future Foundry said:

“The group worked really hard in our three days together to define a broad vision and direction of travel for the Trust, as well as the steps they need to take to get them there. Having key stakeholders together for a focused period helped us achieve this really quickly.”