Developing a target-smashing fundraising campaign

Dryathlon was a new campaign from Cancer Research UK which invited social drinkers to give up alcohol for January while raising money to help beat cancer sooner. They needed to create a digital platform that facilitated engagement and promoted sign ups from a new audience.

What we did

For 2013 we created the online supporter journey, designed the website and social media assets, developed and integrated the digital platform – all in 8 weeks. For 2014 we created all the digital design, a set of new tools, and supported the integration of these into Cancer Research UK’s existing Drupal platform.

How it went

In year one Dryathlon smashed all of its targets – 35,000 people registered and raised over £4 million. The success continued into year two when 50,000 people registered and raised over £5 million.

Dryathlon was successfully transitioned from an innovation pilot into business as usual on core platforms. It also won a JustGiving Award for Best Use of Technology.

What this means for your project

We can work collaboratively and maintain relationships to ensure we deliver even when the nature of the engagement changes.