Bringing the Unicef UK brand to life through animated video

Campaign: Content and experience management | Experience: Motion and immersive content

Manifesto helped expand Unicef UK’s ability to quickly produce video content to share their core story and build an understanding of the cause. Intensive collaboration produced a new visual style and bank of 2D assets for use across multiple campaigns and channels, while a new brand film voiced by brand ambassador Michael Sheen helped explain the impact of donations.

 

Putting storytelling at the heart of communications

Understanding that video is a versatile, engaging and increasingly popular medium, Unicef UK required a solution which would help them meet the organisations high demand for video content, whilst respecting their brand guidelines and supporting their strategic goals.

Producing engaging content and versatile assets to support multiple campaigns

Manifesto collaborated with the digital team at Unicef UK to devise a number of assets for use across multiple campaigns and channels: a new visual style and bank of 2D assets for quickly producing new videos at crucial moments; a series of short, powerful, story-driven videos for their social channels; and an enchanting brand film to explain how donations are being used to support the lives of children in emergencies.

Converting attention into support and positive action

Unicef UK’s new animated assets and templates are used to create a mix of hub and ‘evergreen’ content to support live-action hero videos, helping drive audiences towards action. ‘A Child’s Tale’ is now used as the organisation’s brand film, making transparent how the charity uses their supporters’ donations to them to help make a safer world for children. It picked up a bronze trophy at the 39th Annual Telly Awards for excellence in television and video.

 

How this helps us with your project

We can help you learn more about marketing with digital video and devise a strategy; review your current video content strategy and optimise it for success; or create engaging video campaigns designed to achieve specific marketing goals.

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