WeFarm is a knowledge sharing platform for farmers without internet access which started life as a project of the Cafédirect Producers Foundation. Members can share farming tips, ask, answer and rate questions all via SMS. This is all translated via a web based user interface and shared with farmers around the world.
What we did
Developed a responsive multi-lingual interface that calls on an API to display all SMS activity; enables farmers to replicate the SMS functions; and facilitates translations and user management.
How it went
In April 2014 we travelled to Kenya to undertake 3 days of user testing with farmers in the field which included live translations and answers from a team in Haiti.
The product was extremely well received. A wealth of feedback was gathered and fed back into the project. A soft launch in 4 languages in July 2014 was swiftly followed by a win in the Google Impact Challenge which guaranteed £500k of funding and support.
How this helps us on your project
Our experience of user testing on WeFarm has taught us a lot about delivering complex products to very specific audiences across oceans and language barriers.