The Rise of the Secondary CMS

The use of multiple content management systems (CMSs) by enterprise-level companies is steadily increasing. But what are the benefits and risks of using secondary CMSs to deliver dynamic, personalised content to your customers?

In the past, large, enterprise-level companies were likely to use a single, proprietary CMS to deliver all their web content. This approach slowed the pace at which the enterprise was able to respond to change, since new functionality could only be won by laboriously migrating to a new system (which would itself be out of date by the time the migration was completed).

Manifesto and WP Engine commissioned independent research specialist Vanson Bourne to undertake research among enterprise-level IT and marketing decision makers, investigating the rise of the secondary CMS.

• The use of a secondary CMS in enterprise-level organisations is on the rise;

• Adobe Experience Manager and WordPress are the most commonly used content management systems;

• The vast majority of those surveyed believe that there are benefits to having a secondary CMS;

• On average, respondents identified three different benefits of using a secondary CMS: faster time to market, ease of use and agility.


This report examines the rise of the secondary CMS, the ways in which secondary CMSs are being used, and the most popular choices of platform, using real-world data. It also explores the tangible benefits, and risks, of employing secondary CMSs in a strategic way, to help you better use secondary CMSs to achieve your business goals.

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