The manifesto score is a benchmarking framework to inform the progressive and ethical design of digital experiences.
We can benchmark your digital ecosystems, products, services and applications - considering the level of maturity in these products and services through the assessment of three vital areas that we believe dramatically affect the impact of your user experiences - in order to drive more positive outcomes for your brand:
- Inclusivity - are you creating services, products and experiences that invite all members of society to engage with? Are there specific groups that feel alienated or aren’t catered to? Is the content you are creating and promoting reaching the needs and expectations of your target audiences?
- Accessibility - can users with any kind of access needs engage with your site? Are journeys seamless for all user needs across all devices? Who are you unintentionally excluding from your audiences through design or build that isn’t interoperable with accessibility tools and software?
- Sustainability - does your website have a high carbon load? What decisions can be made about software, hosting or partnerships to meet sustainability goals? Is the way you manage and create content inefficient? Can some simple design decisions be made to improve the carbon footprint of your websites?
How does the manifesto score work?
- We review your digital experiences through the 3 main lenses of Inclusivity, Accessibility, Sustainability. We do the review against your desired business outcomes, for example:
- Improve brand purpose awareness and recognition
- Improve engagement
- Improve conversion
- Improve satisfaction & advocacy
- Improve task completion (and other relevant UX metrics)
- We do this by benchmarking your digital experiences against a set of core standards/criteria - and against a chosen range of competitor brands or relevant brands of interest.
- We then deliver a range of comparison scores for level of performance, quality, and consistency.
- We analyse the results and then extract key information to inform:
- High performing areas of experience - these are exemplars for other areas of product, service or interaction that we can learn from to optimise.
- Low performing areas of experience - these are exceptions to focus on for improvement
- Prioritisation - our initial assessment of what to focus on first and why
- We can then make recommendations for potential improvement initiatives.
- We can obviously support you with any required strategy and experience design/development. Ideally we would do this as a set of validation exercises initially - in order to pilot improvements - and then we would rescore to check the impacts of improvement, helping to inform bigger rollouts or projects.
- Following any improvement initiatives we then benchmark regularly with you to track performance ongoing.