The MarTech landscape is like the wild west. For the 13th year in a row the MarTech landscape has grown by 28% with over 14,000 products. From CDPs, CEPs, CXPs, omnichannel, AI - how can you cut through and find the MarTech tools that can achieve your strategic ambitions and build for a progressive, sustainable future?
The answer lies in the discovery of your people, processes, and policies and the right prioritisation aligned with your ambitions, and central to all - your audience's needs. The outcome? Best-in-class experience for your users that delights - not disappoints.
manifesto provides consulting, advisory, roadmap creation recommendation and implementation services to develop a MarTech strategy with a supporting strategy and architecture aligned with your business goals. Our specialist expertise allows us to cut through the MarTech landscape, de-jargon and de-mystify offerings to find the right MarTech stack for your needs setting you up for success.
- Audit current data maturity of the collection, organisation and application of data to power MarTech products
- Marketing operations process mapping analysis to identify bottlenecks, time drains, and risks with supporting recommendations
- Customer journey optimisation including personalisation and marketing integration
- Customer journey orchestration across channels
- Marketing content supply chain management including tool selection and marketing operations.
- Marketing requirements and MarTech vendor selection with scoring methodologies.
- MarTech architecture diagramming with orchestration methodologies
- Configure analytics, GA4 audit, assess Google alternatives and control data
- Compliance management, cookie control, GDPR compliance, data protection
- CRM, Salesforce/Dynamics audit, implementation and integration
- Data dashboarding, PowerBI/Looker, reporting and business intelligence
- Data pipeline automation, API integration, middleware and aggregation
- Understand ways AI & emerging technologies can supercharge data
- Training and development of teams to upskill in new technologies and empower performance.
Benefits
- Time efficiencies to reduce unnecessary manual tasks, freeing your team up for more strategic activities
- Migration consultancy, migration implementation
- Increase customer satisfaction and conversions
- Reduction in data risks with automation opportunities
- Protect your users privacy and ensure ethical data collection
- Monitor progress and track KPIs
- Consulting, recommendation, advisory, data strategy & architecture
- Work with our large team of marketing and technical strategists, data analysts and scientists
- Make data-driven decisions with confidence
- Ensure compliance with data protection regulations
- Enhance the security and performance of data platform
- Improve data quality and accuracy
- Gain a competitive edge with innovative technology.