Share the love for Unicef UK’s homepage
This year’s Lovie Awards finalists have been announced, with the Unicef UK website making a double grab for prizes with its bold visual style and storytelling focus. As well as getting shortlisted in the Charitable Organisations category of the websites awards it’s also been nominated as a finalist in the Best Homepage category!
We need your help
That means the website also qualifies as a shortlisted entry for The People’s Lovie Award, which is open to a public vote. The team at Manifesto and Unicef UK are calling for your help to push our nomination even further!
The Lovie Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the most prestigious honour in Europe for excellence across websites, online advertising, internet video, mobile sites, apps & podcasts and social.
Here’s a recap of what we did
Following a major rebranding which aimed at making the charity a more recognisable name in the United Kingdom, Unicef UK wanted to rebuild their website as an effective tool for communicating their core story and increasing the impact of campaigns and advocacy.
Manifesto developed a visual style for the new Unicef UK site that would dramatically improve the impact of content and its capacity to engage users emotionally. This was achieved through the use of large, full-width images, more dramatic typography and an iconography to tell heart-rending stories, communicate urgent information and invoke empathy. But the visual design also inspires hope and optimism, by leading the visitor to positive actions which help protect the rights of children everywhere.
Despite a reliance on high quality video to convey the immediacy and importance of their work, the site loads quickly, appears beautifully and delivers great experiences across devices and browsers.
Since launching in November 2016, site-wide conversion rates have more than doubled, and cash donations are also up 55% per visitor. Bounce rates have been reduced by 40%, whilst 2017 has recorded the average time spent on the page as 31 seconds.
And in December, online donations increased more than 100% compared to the previous year – setting a new record for Unicef UK as the biggest number of online donations ever.