We’ve all been there as creatives, editing those brand guidelines for the umpteenth time. Exporting another ‘version’ PDF. Launching as manifesto has given us the chance to do something different, to consciously hold up our hands and say: ‘we know this will never be finished’. And here’s why…
We launched as manifesto after an intense period of 10 weeks, which, as pointed out by our Managing Director Rebecca is ‘about the gestation of a kitten’. I like this analogy because as a parent myself, this idea of a brand being like a child, something living and breathing that you bring into this world, something you continue to nurture, to watch and also learn from, beyond birth, feels incredibly relevant.
Our new name may be a familiar one, but we’re not looking back.
With our new written manifesto serving as both a compass and a challenge, we knew we had to create an identity that not only reflected but embraced the changing landscape in which we work, the people and processes we work with, the platforms we use. It needed to have a sense of self but a lack of ego.
Say hello to manifesto, with a small 'm'.
We’ve had some time to pause and reflect following our launch, and we’ve been exploring where we go beyond that first digital expression. Our brand was deliberately developed to be perceived as open and honest, and that’s how we want to continue. So we're openly interrogating, trying new things, and inviting feedback, both externally and internally. And using it as an opportunity to learn, iterate, and grow.
We’re in the process of developing a roadmap for our evolving brand identity.
We’ve just kicked off the discovery phase of developing our sonic identity, or ‘listening logo’, so that when it comes to our brand experience, no one is left behind.
We’re crafting motion principles so that we can provide a consistent brand experience through motion and interaction.
We have so many ideas for where we want to go next, and we’d love you to come along for the ride.
Brand credits
Scott Ewings, Chief Experience Officer
Rachael Sutherland, Director of Design
Gem Fountain, Creative Director
Akhil Morjaria, Experience Strategy Director
Arjun Mahadevan, Designer
Mark Ellis, Brand Consultant
Tom Chapman, Brand Consultant