It can be easy for non-profit organisations to centre their own needs and goals in their communications - it makes sense, they have big, important ambitions and need to galvanise support around their cause.
But a simple shift to prioritising donor or audience needs in communications can have a significant impact on engagement and conversion rates - building better relationships with donors and increasing income.
Sharing inspiring examples of best practice from organisations like Trussell, RSPB, RNIB and Mind, Digital Marketing Operations Lead, Kayley Dempsey talks through her top tips for effective donor-first communications.
In this video (27 mins) you’ll hear about:
- how using personas can help you craft the right messaging for different types of supporter
- tailoring donor-first communications for each stage of the marketing funnel
- secrets of a great donor-first donation page including conversion rate optimisation
- ways to measure the impact of donor-first strategies