We are bursting with excitement to announce our partnership with WWF-UK on an ambitious digital experience strategy that will revolutionise how supporters play an active role in stopping the loss of nature and assisting its recovery. This partnership comes at a pivotal moment as WWF-UK works towards their critical mission 'by 2030 to halt the loss of nature and support the recovery of nature'. This transformative strategy will create the blueprint for designing and delivering technology and data systems that can enable seamless, connected, and personalised digital journeys across all channels, positioning WWF-UK at the forefront of digital innovation in the charity sector.
Why we're so excited about this partnership
This collaboration represents everything we're passionate about; using future-forward digital experience strategy, technology and data solutions to amplify the impact of organisations doing vital work for our planet. WWF-UK's bold vision perfectly aligns with our expertise in transformative digital experience strategies.
We'll be helping WWF-UK realise their digital experience vision: "Inspiring and empowering our supporters through a more seamless and personalised digitally-enabled experience to drive the change we need to bring our world back to life."
Our transformation approach
We're taking a holistic view of digital transformation that goes far beyond technology. Our strategy will focus on three critical areas:
Supporter experience: How we design experiences that are simple, emotionally rewarding, and deeply personalised. Where supporters feel genuinely known, valued, and confident that their actions are making a tangible difference to nature conservation.
Technical systems and data integration: How we create seamless integration across our technical systems to unify all touchpoints, online and offline, eliminating duplication and delivering consistent supporter journeys – all powered by real-time data and intelligent automation.
Organisational capability: How we build confidence, collaboration, and clarity within WWF-UK teams – equipping teams with cutting-edge skills, tools, and insights to work in agile ways, break down silos, and maximise supporter impact.
The impact we're creating together
WWF-UK will have a crystal-clear vision for the future of their digital engagement across people, processes, and platforms. We'll translate deep user insights into measurable goals and dramatically improved supporter experiences, backed by a practical implementation roadmap and robust technical architecture.
This strategy will give WWF-UK the blueprint for deepening engagement with existing supporters while unlocking significant potential among new audiences across both advocacy and income generation – capabilities that are essential for achieving their ambitious 2030 nature recovery goals.
We're particularly excited about the potential to set new standards for digital experience and ethical AI in the charity sector.
"This brief is a dream come true for all of us at manifesto, the intersection of people, purpose and technology is at the heart of what we do and why we do it. The opportunity to drive outcomes, be truly supporter centric and harness the power of data, AI and technology is a real passion for us all. We’re so proud and inspired about the potential impact - so watch this space!”
Louise Lai, Chief Client and Transformation Officer
“This is an important moment for WWF-UK and our mission to bring the world back to life. This partnership with manifesto will help us shape transformational change for our supporters, employees, and digital capabilities at WWF-UK. The team at manifesto have consistently impressed us with their deep knowledge and understanding of the challenges facing charities, while being laser-focused on supporter experience. Working with them to develop a new digital strategy will help us bring supporters closer to our critical work – and deliver a world where people and nature can thrive together.”
Ruth Doyle, Director of Digital and Content, WWF-UK