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Leaders with Purpose with Lou Lai

Lou Lai, hosts of Purpose Driven Leaders podcast

Leaders with Purpose

Honest conversations with leaders navigating purpose, complexity and change. Hosted by Lou Lai, this fortnightly podcast explores real-world leadership in mission-driven sectors – with actionable insights, candid reflections, and lessons from the frontlines.

LWP X IFC – Perihan Abou El Ela Website

Greenpeace Climate Fundraising and Decolonising Philanthropy

with Perihan Abou El Ela, Regional Partnerships Director - Greenpeace Middle East and North Africa.

Perihan and Lou discuss the challenges of fundraising for climate justice in a time of conflict, economic pressures and limited funding.

LWP X IFC – Willeke Van Rijn Website

The future of fundraising: Why charities can’t afford to work alone

with Willeke van Rijn, CEO - The Resource Alliance

Lou sits down with Willeke van Rijn, CEO of the Resource Alliance, to explore why collaboration is essential to the future of civil society.

A white woman with blonde hair and a white woman with brown hair are looking inwards and smiling as they sit behind microphones

How to pitch a partnership that works

with Debbie Wall, ESG Director - Aston Martin Aramco Formula One Team

What makes a charity partnership pitch stand out? Debbie Wall shares her tips from her corporate ESG perspective.

A white woman with blonde hair and a white woman with brown hair are looking inwards and smiling as they sit behind microphones

How Aston Martin F1 is opening doors through ESG

with Debbie Wall, ESG Director - Aston Martin Aramco Formula One Team

Debbie Wall talks with Lou about breaking the rules to get ahead of the game in ESG and philanthropy.

Ben Kay Website Cover – Main Episode

Why leaders need to talk about mental health

with Ben Kay, Chief Experience Officer - British Association for Counselling and Psychotherapy (BACP)

Ben Kay, Chief Experience Officer at BACP and Lou discuss vulnerability in leadership, his experience of burnout and why speaking openly about mental health is essential.

Ben Kay Website Cover – Main Episode

Episode 28 - What happens when AI becomes your therapist?

with Ben Kay, Chief Experience Officer - BACP

In this mini episode, Lou and Ben Kay, Chief Experience Officer at the British Association for Counselling and Psychotherapy explore the role AI could play in supporting the nation’s mental health.

Ben Kay Website Cover – Main Episode

Episode 27 - How great leaders navigate burnout and uncertainty

with Ben Kay, Chief Experience Officer - British Association for Counselling and Psychotherapy

Lou and Ben discuss burnout, why vulnerability is a strength in the workplace and the ethical role AI could play in mental health support.

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Episode 26 - How leaders build psychological safety at work

with David Amos-Reeves, Head of Customer Experience & Engagement - Prostate Cancer UK

David and Lou explore how leaders can build psychological safety through the everyday behaviours and interactions that shape workplace culture.

David Amos Website Cover

Episode 25 - How AI is transforming customer experience in charities with Prostate Cancer UK

with David Amos-Reeves, Head of Customer Experience & Engagement - Prostate Cancer UK

Lou and David on how charities can build stronger relationships with the people they support, using data to understand people & using AI to improve experiences rather than create more distance.

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Episode 24 - How cultural organisations build loyal audiences

with Josephine Chanter, Deputy Director - The Design Museum

Josephine and Lou chat about how the Design Museum is rethinking audience development and cultural engagement and why meeting people where they are is essential..