How can charities build stronger corporate partnerships?
Start with a clear ask and an understanding of what matters to the business you’re approaching.
In this mini episode of Leaders with Purpose, Debbie Wall, ESG Director at Aston Martin Aramco Formula One Team, shares what makes a charity partnership pitch stand out, drawing on her experience on both sides of the conversation.
From researching the person behind the business to showing how a partnership benefits both organisations, Debbie offers practical advice for charity leaders and fundraisers looking to open doors.
In this episode:
00:00 What makes a great partnership pitch?
00:15 Researching people and company culture
01:49 Where charity and corporate approaches fall short
03:21 Making a clear ask and showing commercial value
04:18 What Sage’s Growth Project teaches us about mutual benefit
04:55 Why strong partnerships take time
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Debbie Wall, ESG Director - Aston Martin Aramco Formula One Team
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