Accessibility Audits and Optimisation

Accessibility in the digital landscape refers to designing and developing digital content, tools, and technologies in a way that ensures they are usable and accessible for users with disabilities. It is about removing the barriers that prevent users from experiencing your website or app. How your website works or how you present your content could potentially exclude 1 in 5 of your audience.

With a growing focus on web accessibility, the European Accessibility Act (EAA) ensures digital products in Europe are accessible. This is relevant to the UK for services provided to EU countries and in preparation for similar UK acts. We can audit your digital services and advice on improving accessibility. The audit includes:

• Understanding your organisations accessibility maturity
• Using a variety of automated technologies to test how robust your build is against coding standards
• Navigating through the digital experience with assistive technologies to see how users with barriers can achieve their goals
• Testing with participants with auditory, cognitive, motor, or visual impairments is crucial as it helps to uncover usability issues
• Testing against the Web Content Accessibility Guidelines (WCAG) 2.2 AA and AAA criteria
• Writing your accessibility statement and make updates
• Upskill in house designer, developers or content team members
• Backlog creation for issues to be fixed as part of a project your continuous development budgets
• Content guidance specific to your Content Management System (CMS)

Benefits

• Improving usability for all users and expanding audience reach will directly impact conversion rates.
• Getting accessibility right with improved performance and code standards, positively influences your sustainability score.
• It is also closely linked to the inclusivity of the user experience.
• Creates a positive brand experience, reputation and appeal  by demonstrating your commitment to inclusivity
• Future-proofing for evolving criteria ensures you stay ahead of the curve.
• The criteria we follow is search engine friendly and so can increase your SEO